Rhoneymeade Fest 2024 Marketing
I designed the new website, social media posts, ads, and signage for the fourth-annual Rhoneymeade Fest, cohosted by Gorinto Productions, 3 Dots Downtown, and Open Music, in Downtown State College and at Rhoneymeade Arboretum & Sculpture Garden in Centre Hall, PA.
Just like the 2023 editions, the content of these designs stemmed from a handmade paper collage by the fest organizer. I then digitized the different elements to remix throughout print & digital marketing materials.
Examples of social media posts for Rhoneymeade Fest 2024, including a seamless carousel post.
In 2024, the fest has greatly expanded in reach and scope, with more artists from coast-to-coast (and even foreign coasts) becoming part of the lineup. I wanted to communicate this expansion through airy but textured graphics that evoke the sunny skies we hope for during the festival weekend, which is very much grounded in the local context of the Centre County outdoors. The approach is visually much more simplified than last year to center the art & artists that make this festival so singular.
I'm excited to see how the festival website & festival Instagram emerge as a digital footprint for each year of this festival to come. I have a vision to change up the colors every year, inspired by the initial collage Gorinto puts together.
The 2024 Rhoneymeade Fest website.